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Happy Sunday you beauty.

I’m not the most knowledgeable writer, but I like writing funny stuff. I’ve wrote satire pieces making fun of the ChatGPT 4o sexy voice, virtual band concert during pandemic, and Kickstarter campaigns.

Being able to write funny is a secret weapon to growth. Today I wanna talk about it.

Main Quest❗️

Funny how?

Here’s the current reality: we don’t want to be educated anymore. We want to be entertained.

It’s not just about “grabbing attention” anymore; your audience isn’t dumb. They know where to find information and how to learn at their own pace.

If you’re a small startup, you probably don’t have the trust capital and brand recognition that make your audience believe what you’re saying is true.

The best content is enjoyable. That’s why people read Jack Raines and Kyla Scanlon’s newsletters instead of wading through boring-ass finance news.

So, how do you make your content entertaining? The quickest way is to sprinkle in some humor.

Look at why Morning Brew’s videos always go viral or why the funniest moments on My First Million stick with you. When the audience sees that you’re having fun, they believe you’re authentic.

Creating content as a small startup is like being a 5/10 guy trying to hit on a 9/10 blonde at the bar who’s probably a Victoria’s Secret model. You might not have a lot going for you, but if you can make her laugh, you’ve got a shot.

I’ve already covered Meme Marketing, which is the fastest track to funny. But why stop there? Think about how to add humor to all your content.

Here’s some tips to make your writing funnier

1. Think of your content as a comedy piece:

   • In sitcoms, writers are expected to deliver jokes every couple of sentences.

   • Start viewing your content as a screenplay or even a stand-up routine, and you’ll naturally start finding your rhythm.

   • Your core message is the plot, and the humor is what keeps the audience hooked.

   • Take a page from Tina Fey’s autobiography: Bossypants. Notice the insance joke-per-sentence ratio, and this is just the book intro. You probably won’t get to this level because she’s fuckin’ Tina Fey, but hey aim high.

2. Analogies are your friend:

   • Analogies are an easy way to make your writing funnier.

   • For example, if you’re explaining the importance of a content pipeline for a social media scheduling tool, you could say: “Not having a social media content pipeline is like planning to have a baby: you can wing it, but it’s a whole lot less stressful if you plan ahead.”

   • Pro tip: go for the most unhinged analogy that comes to mind, and edit later(or not).

3. Only write what makes you laugh:

   • Writing something funny is like farting. if you have to force it, it’s probably shit.

   • Stick to jokes that genuinely make you laugh. If it doesn’t crack you up, it’s unlikely to amuse anyone else. Trust your gut.

XP Boost⬆️

Cheat Codes🤑

• Want to fact check your content? Use Perplexity AI. Just trust me.

• When writing a landing page copy, sometimes your subtitle is actually the better title. Why? Your brain will turn on the “clever mode” when writing the title, and “concise mode” on subtitle. Try to swap those, and make it shorter.

• Read your sentences out loud when writing. “Write like you talk” is a common advice, and this is how you do it.

Item Shop🛖

• How to Write Funny: Free tools and resources from the founder of The Onion, Scott Dikkers.

• HeyGen: Make an AI spokesperson for your product. Also a good way to practice your comedy writing.

• Castro: The best podcast player for heavy podcast listeners. (Disclaimer: I used to run it)/

Good Graphics📷

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Until next week.